New Entrepreneurs Foundation

James Beddows

Founder of RideTo

James had the desire to run his own business from the early age of nine, when he and his sister set up a vegetable delivery business in order to fund their trampoline. This is when James realised that he could control his own financial destiny, and realised he wanted to be an entrepreneur.

James is the Founder of RideTo, a company making it safer and easier to experience the joy of riding a motorcycle. RideTo is the UK’s fastest growing platform for new riders to find the best training, bikes and gear, supported with expert advice. James joined the NEF programme when RideTo was an idea and shortly after the programme began, went full time to work on it. James built a concept and had a handful of customers which was enough for him to raise a seed round which he closed by the end of his NEF year.

RideTo grew from one customer and one motorcycle training school to 40 schools across 11 cities in the UK and over 3,000 customers. Since leaving NEF, James has raised and additional £475,000. His long-term vision and ambition is to build the AA for motorcycling. He would like RideTo to be a destination for motor cyclists to get everything that they need.

What a ride.

“I got way more out than I ever could have imagined. I honestly didn’t realise how big the network side was. I got so much out of it, including a lot of value from the NEF events and workshops, and the alumni network.”


The Programme

We work with bright young people who have big ideas and big ambition. NEF offers aspiring entrepreneurs the chance to gain hands-on work experience in some of the UK’s leading high growth companies. These unique placements support a formal learning programme in entrepreneurship and start-up skills that gives you everything you need to launch your own business.

NEF provides you with a personal coach, expert mentoring and access to an unparalleled business network to deliver a unique development opportunity. The NEF FastTrack has been designed to help you fulfil your potential. We are on a mission to develop the entrepreneurial leaders of the future. If you want to continue your education by building something you care about, read on.

Work placement

We believe in learning-by-doing. You will spend a year working within entrepreneurial teams in innovative organisations. Learn from inspirational people, have a real business impact and earn a salary.

Learning & development

We will equip you with the skills, mindset and frameworks to put your entrepreneurial drive into action. Through our unique hands-on education in entrepreneurship you will learn and grow.

Coaching & mentoring

We match you to an executive coach and business mentor to bring the best out of you and your business. Honest and actionable feedback tailored to you and your ambitions.


Events where you will engage with and learn from entrepreneurial leaders. Grow your network, get your voice heard and learn from entrepreneurial successes and failures.

Your NEF year - What to expect

Refer a Friend

We believe in the power of networks. If you know of anyone who would be great for our programme, please refer them to us using the link below.

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