New Entrepreneurs Foundation

Yang Liu

Founder and CEO, Joey Wears

Yang is the CEO and Co-Founder of Joey Wears, an e-commerce company that delivers underwear for men, without compromising on style or cost using innovative designs and the latest in textile technology.

Yang has found being part of the NEF programme to be a transformative experience. The workshops equipped her with the insight she needed to get Joey Wears investment-ready, and being part of a group of passionate and ambitious people has been very powerful for her in terms of motivation.

Since joining the programme, Joey Wears has secured an £150k SEIS round, with the support of angel investors whom Yang met via the NEF community. The Wears team has also grown – from three to six members. The company aims to achieve £1 million turnover in the next 12 months, a goal that Yang is currently on track to meet.

“The best decision I made in 2017 was to join the programme – it gave me more things than I expected, and has been invaluable. The powerful part of NEF is the whole community you’re with – alumni, business advisors and coaches, the current cohort. Each member brings a unique skill or perspective and each person adds a value – something that you cannot get anywhere else.”


The Programme

We work with bright young people who have big ideas and big ambition. NEF offers aspiring entrepreneurs the chance to gain hands-on work experience in some of the UK’s leading high growth companies. These unique placements support a formal learning programme in entrepreneurship and start-up skills that gives you everything you need to launch your own business.

NEF provides you with a personal coach, expert mentoring and access to an unparalleled business network to deliver a unique development opportunity. The NEF FastTrack has been designed to help you fulfil your potential. We are on a mission to develop the entrepreneurial leaders of the future. If you want to continue your education by building something you care about, read on.

Work placement

We believe in learning-by-doing. You will spend a year working within entrepreneurial teams in innovative organisations. Learn from inspirational people, have a real business impact and earn a salary.

Learning & development

We will equip you with the skills, mindset and frameworks to put your entrepreneurial drive into action. Through our unique hands-on education in entrepreneurship you will learn and grow.

Coaching & mentoring

We match you to an executive coach and business mentor to bring the best out of you and your business. Honest and actionable feedback tailored to you and your ambitions.


Events where you will engage with and learn from entrepreneurial leaders. Grow your network, get your voice heard and learn from entrepreneurial successes and failures.

Your NEF year - What to expect

Refer a Friend

We believe in the power of networks. If you know of anyone who would be great for our programme, please refer them to us using the link below.

Refer a Friend